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The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business, by Janice Reynolds
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E-commerce is expanding daily as entrepreneurs find new ways to sell and distribute innovative products and services electronically. Having a successful online business requires a well-coordinated plan that takes into account a wide array of elements, including design competency, programming abilities (transactional and database), server configuration, public relations, and sales and marketing abilities.Experts Janice Reynolds and Roya Mofazali cover all these aspects and more in The Complete E-Commerce Guide. They offer practical strategies for helping readers build a Web site with its own unique qualities that will attract visitors and turn them into customers. Included are select comparisons of the many kinds of software needed by e-commerce businesses today, along with sensible advice on implementation and the nuts-and-bolts, day-to-day challenges of running a successful Web company.
- Sales Rank: #2910233 in Books
- Brand: Brand: Cmp Books
- Published on: 2000-10
- Original language: English
- Number of items: 1
- Dimensions: .86" h x 7.00" w x 8.99" l,
- Binding: Paperback
- 339 pages
- Used Book in Good Condition
About the Author
Janice Reynolds formed Janrey Consulting in 1995 to provide technology, marketing, advertising and public relations consulting to information technology and Internet/intranet clients. In addition to her work at Janrey, Reynolds has been a leading player in several Internet startups, including wipnet.com, globalgarage.com and Town24.com. She also provides expert advice to budding entrepreneurs as the E-commerce Expert on allbusiness.com. Reynolds' publishing experience includes serving as a roving editor and writer for CMP publications; editing books on the Internet, networking, telecommunications and telephony including "The Computer Telephony Encyclopedia" and writing "Logistics and Fulfillment for E-Business".
Most helpful customer reviews
69 of 70 people found the following review helpful.
Out of Date, For Millionaires and Poorly Edited
By A Customer
This book was a pretty big disappointment and obviously written before the Net bubble burst. I am very surprised by all the 5-star reviews here... makes one go hmmm...
First, the book is out of date already. Published in the beginning of 2000 means it was written in 1999 and it shows. Many of the links are dead, or the businesses have changed their focus or been taken over by someone else. The recommendations are for the time when venture capital was plenty and business plans were optional. Those days are over...
Second, this book is geared to a millionaire who has big bucks to blow. There is information on servers and RAID redudancy that is too detailed for the non-techie and too shallow for the tech savvy. I doubt many people starting up an e-business today are looking to spend close to a million. They are looking for a "guerilla" style e-commerce book to get up and running under a few thousand dollars. And, yes, it can be done! I guess I'll have to write that book if no one else does.
Third, this book is poorly edited with incorrect subject/verb agreement and accept/except style grammatical confusion. Unfortunately I have come to expect poor editing in programming books, but c'mon, this is a book written for a general audience without coding... get a decent editor!
I do give this book one star over the minimum because it does contain some good material but it is not worth buying. Find it in a library or bookstore to copy the useful information as it is not useful as a reference or worth a close read.
9 of 10 people found the following review helpful.
�Best of Breed� on thisTopic!
By SV
Excellent book! I consult in the area of Internet/Technology start-up development and marketing from the heart of Silicon Valley for clients world wide and read this well written book to glean a deeper insight into the internal workings from a deeper technology perspective (for the nuts and bolts), than what I am usually exposed to and was very pleased by both the material coverage and presentation. I simply do not have much time to read but I took the time to read this important book over a few nights as it directly relates to being successful on the net. Few books I have read have had more direct impact on my overall understanding of a topic.
Unlike most books in this particular space that I have skimmed/read, this book is not dry or long-winded. The coverage length of each topic is in relation to its importance and is wide enough to give you the connections between the subtopics to make sense of e-commerce. I have spent many hours looking for a book that covered this topic without taking either the "Dummy" or "Idiot" attitude on the low-end or the boring academic text on the high-end.
This book exceeded my expectations and I would suggest it to industry professional and first-time netrepreneur alike. In my opinion, this is the "Best of Breed" book and plan on suggesting its reading in an intern program I am leading at a well-known Silicon Valley business school. If I could only have one book on the topic of e-commerce - this would be it. Good work!
5 of 5 people found the following review helpful.
recommend this book as an addition to your reference library
By A Customer
This book provides an introduction to the various technical and business aspects of e-commerce for the business executive. The author delves into some of the more technical aspects, such as how a company can connect its databases to off-the-shelf e-commerce software and describes what a server does and give an overview of the features of the top-selling server software. She also summarizes the possibilities of electronic payments and how they work, as well as the kinds of security that are needed in various parts of an e-commerce network and why. The final chapters in the book provide an in-depth look at marketing, order processing and fulfillment and customer service. Readers without a great deal of technical expertise should have no trouble understanding it as the author focuses on the details in a way that delivers concise, cohesive, and coherent ideas to the layperson. Although you might find a better book, this book does have an extensive glossary and good directory of Web resources. All in all, I highly recommend making this book as an addition to your reference library!
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