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SEO Made Easy: Everything You Need to Know About SEO and Nothing More, by Evan Bailyn
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Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!
This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy !
Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!
• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of Google optimization
• Reel in links with 17 up-to-the-minute, link-building strategies
• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
• Track traffic, engagement, conversions, and the effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying customers
• Prepare for the revolution in social search that’s barreling toward you
• Use keyword tools to uncover underserved, high-profit business niches
• Leverage your content investments to forge powerful new relationships and partnerships
- Sales Rank: #609173 in Books
- Published on: 2013-12-29
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .70" w x 5.90" l, .75 pounds
- Binding: Paperback
- 256 pages
About the Author
Evan Bailyn is an Internet entrepreneur and the author of Outsmarting Google and Outsmarting Social Media . He is primarily known as a search engine optimization expert, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online.
Currently, he offers marketing services through his company, First Page Sage. Under Evan’s tutelage, clients have established multimillion dollar businesses, become New York Times bestsellers, clinched top sports awards, and won key elections. As the founder of the Evan Bailyn Foundation, he helps to promote emotional awareness in children and adults.
Mr. Bailyn has been interviewed on ABC and Fox News and featured in Forbes, New York Times, The Wall Street Journal, Advertising Age, and Money Magazine. He is a frequent speaker, having keynoted numerous national conferences.
Most helpful customer reviews
3 of 3 people found the following review helpful.
I work for a small non profit that hired freelancers ...
By Sabrina
I work for a small non profit that hired freelancers to build a brand new website. Couple months after we launch and our previous healthy enrollments tank. Website is the only thing that's changed. I had taken part in a webinar with Evan and thought he might be able to help us get to the bottom of the issue. Sadly, his rate was beyond our budget but he offered to share the manuscript of the book before it was published. Not exaggerating to say that he saved us. Turns out that because we had a new site, we were basically invisible to all of the internet for 6-12 months while we built up credibility with the Google bots. Because of this book, we were able to proactively make ourselves known using white hat tactics and turn things around. If I ever meet him in person, he's earned a lot of free drinks.
1 of 1 people found the following review helpful.
EVAN BAILYN ROCKS!
By Lynn Chang
Really enjoyed this book. It's surprisingly easy to read and to follow. It has humor and you won't drift off in boredom. Plus it's really helpful and, it's already improved my SEO.
2 of 3 people found the following review helpful.
The Title Didn't Lie
By Bill Yeadon
Not being an SEO whiz I didn't really believe that Evan could simplify this subject enough for me. The book not only simplified the topic but Evan also injected enough humor to give you a few chuckles along the way.
I also liked the fact that he broadened the subject just enough (running a business, social media) to give you a better view of how SEO can help. He was humble enough to tell us his big screw-ups.
Almost skipped the chapter on Bing/Yahoo because like most people I thought search begins and ends with Lord Google. Picked up some very insightful pieces on the two minority players.
I realize now that if you are not using Google analytics (free) then you are hurting yourself. If Francis Bacon was alive today he would say Google Analytics is Power.
Now I have to go back and look at Evans previous titles.
Great book for those that are intimidated by the topic.
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